Mobile App // HealthCare // Fastweb Digital Academy // Cariplo Factory // WeMake // UX UI Design
LONG STORY SHORT
MyCareMate is a concept for a health-focused app. The goal is simple: help patients to remember their therapy, whether this includes pills, physiotherapy, or other appointments. The challenge: how can we define an experience where users can connect and not feel as if it is another to-do list.
Role: UX UI Student
Tasks: User Research / Prototyping / UI Development
Where: Fastweb Digital Academy
Pictures from the workshop held @Fastweb Digital Academy
REVERSE PSYCHOLOGY CONCEPT
We approached this topic by applying reverse psychology concepts: we decided to link the app to a real person, the one that normally takes care of the user. Why?
Assumption: the fact that the app is linked to a real person who cares about the user's health brings him/her in a mindset where they don’t want to disappoint this person, so they are more likely to follow the therapy.
User Testing: The fun side of the app has been appreciated by most users, which found that building avatars of their relatives were not only fun, but it turned out to be an interesting solution to bond with the app and to use it properly.
The app in itself is very simple: it allows the users to note down their therapies whether those are pharmacological therapies (pills), physiotherapeutic exercises, appointments (exams, doctors' visits...), or a mix between these three cases.
Once the therapy is set, the user can see all the steps he/she has to follow day by day, for all the stated periods. The push notifications are activated to remind the user what he/she has to do and this is the very moment where the whole concept of reverse psychology is applied.