Mobile App // HealthCare // Fastweb Digital Academy // Cariplo Factory // WeMake // UX UI Design
LONG STORY SHORT
My Care Mate is an health app that helps patients to remember every step of their therapies whether these are pills, medicaments, physiotherapy activities or medical appointments.
Role: UX UI Student
Tasks: User Research / Prototyping / UI Development
Where: Fastweb Digital Academy
Pictures from the workshop held @Fastweb Digital Academy
REVERSE PSYCHOLOGY CONCEPT
We approached this topic by applying reverse psychology concepts: we decided to link the app to a real person, the one that normally takes care of the user. Why? First of all, we wanted to switch the traditional roles between the User and the Avatar (normally either the user is the avatar or the avatar is an individual that the user takes care of - es: Tamagochi). In fact, this time is the Avatar that takes care of the User. Second of all, to have a fun side integrated in the app.
USERS + USER FLOW
The fact that the app is linked to a real person who cares about the user's health brings him/her in a mindset where they don’t want to disappoint this person, so they are more likely to follow the therapy. The fun side of the app has been appreciated by most users, which found that building avatars of their relatives were not only fun, but it turned out to be an interesting solution to bond with the app and to use it properly.
The app in itself is very simple: it allows the users to note down their therapies whether those are pharmacological therapies (pills), physiotherapeutic exercises, appointments (exams, doctors' visits...) or a mix between these three cases.
Once the therapy is set, the user can see all the steps he/she has to follow day by day, for all the stated period. The push notifications are activated to remind the user what he/she has to do and this is the very moment where the whole concept of reverse psychology is applied.