STOP MY CRAVING

STOP MY CRAVING

STOP MY CRAVING

Start-up // Food-tech // H-Farm // Healthy Food // E-commerce

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LONG STORY SHORT

StopMyCraving is a food-tech startup based in London incubated in H-Farm that aims to make healthy snacking accessible to anyone, especially those who have dietary restrictions and food intollerances.

PROJECT INFO

Year: 2017
Role: Lead Designer
Tasks: Logo Design, Branding, Marketing Material, Wireframing
Where: London / H-Farm (Italy)

Blocks image

► Minimal, but funny images with a bright logo. The cookie became the watermark logo because it's connected to the founder's personal story

Screenshot 2018-09-21 16.43.24

► To pick the right font and colors we did A/B Testing of Facebook for 2 weeks, showing different options to targets of interest in order to see which was the best solution

01.

REINVENTING THE BRAND IMAGE

The startup started with a beta app that was allowing users to find healthy alternatives close to their location. Later on, when StopMyCraving became one of the 10 startups to be selected for the H-Farm accelerator program (spring 2017), the business plan changed and the CEO Sofie Dralle opted for implementing an e-commerce filled with tasty and healthy snacks. As Lead Designer, one of my first duties was rebranding the start-up image. I opted for a minimal, but pop style, using simple icons and bright colors that were more relatable to the snack concept. To pick the right font and colors we did A/B Testing of Facebook for 2 weeks, showing different options to targets of interest in order to see which was the best solution

Before
After

02.

MARKETING MATERIAL

After spending time to redefint the overall look and feel of the company, I have been collaborating closely with the marketing team to develop a visual communication that was fun and bright. I worked a lot on the StartUp Instagram profile, planning and designing all weekly posts. Beside the graphic design for the digital marketing, I have been working also on the traditional marketing material such as flyers, posters, brochures, presentations, but, above all on stickers, cards and packaging for the delivery box.

► Tailored icon set and some of the Instagram posts I have designed, both images and videos

Seed-and-Chips-Logo-Aprile-2017
Brie mine
Matching diet and lifestyle2
Pizza o’clock
01
Flyer

▲ Delivery Box & Promotional Flyer

03.

E-COMMERCE & WIREFRAMES

The e-commerce flow is standard and based on e-commerced best practices. However, in the home page, we decided to implement an interactive element that was asking to the user which were his/her dietary restrictions or habits (see in the video below). By clicking on “show products” the e-commerce was showing an already made list of suitable and nutritionist approved snacks. 

Wireframe1
Wireframe3

One more icon, one more project!

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My Care MateUX UI Design / FDA - Italy

StopMyCravingBrand Design / London + H-Farm

Cyborg RayScientific Illustration / Harvard - Cambridge (USA)

Paper2TreeBrand & Web Design / UIUC - Urbana (USA)

Made with and (lots of) caffeine

All screenshots © of the respective owners. Copyright © 2018 Margherita Gazzola