STOP MY CRAVING
STOP MY CRAVING
Start-up // Brand Design // Illustration // Food-tech // H-Farm // Healthy Food // E-commerce
LONG STORY SHORT
StopMyCraving is a food-tech startup based in London incubated in H-Farm that aims to make healthy snacking accessible to anyone, especially those who have dietary restrictions and food intollerances.
Role: Lead Designer
Tasks: Logo Design, Branding, Marketing Material, Wireframing
Where: London / H-Farm (Italy)
► Minimal, but funny images with a bright logo. The cookie became the watermark logo because it's connected to the founder's personal story
► To pick the right font and colors we did A/B Testing of Facebook for 2 weeks, showing different options to targets of interest in order to see which was the best solution
REINVENTING THE BRAND IMAGE
The startup started with a beta app that was allowing users to find healthy alternatives close to their location. Later on, when StopMyCraving became one of the 10 startups to be selected for the H-Farm accelerator program (spring 2017), the business plan changed and the CEO Sofie Dralle opted for implementing e-commerce filled with tasty and healthy snacks. As Lead Designer, one of my first duties was rebranding the start-up image. I opted for a minimal, but pop style, using simple icons and bright colours that were more relatable to the snack concept. To pick the right font and colors we did A/B Testing of Facebook for 2 weeks, showing different options to targets of interest in order to see which was the best solution
After spending time to redefint the overall look and feel of the company, I have been collaborating closely with the marketing team to develop a visual communication that was fun and bright. I worked a lot on the StartUp Instagram profile, planning and designing all weekly posts. Beside the graphic design for the digital marketing, I have been working also on the traditional marketing material such as flyers, posters, brochures, presentations, but, above all on stickers, cards and packaging for the delivery box.
► Tailored icon set and some of the Instagram posts I have designed, both images and videos
▲ Delivery Box & Promotional Flyer
E-COMMERCE & WIREFRAMES
The e-commerce flow is standard and based on e-commerce best practices. However, on the home page, we decided to implement an interactive element that was asking the user which were his/her dietary restrictions or habits. By clicking on “show products” the e-commerce was showing an already made list of suitable and nutritionist-approved snacks.