Our brief was developing an app that helps patients to remember every step of their therapies. Two are the fundamentals ideas that we developed: first of all, we wanted to work with reverse psychology techniques, so we decided that we needed to link the app to a real person close to the user, a person that he doesn't want to disappoint; Second of all, we wanted to switch the usual roles between the User and the Avatar, so for the first time is the Avatar that takes care of the owner and not viceversa.
We used different techniques: brainwriting, defining personas, user research, market research, user testing, wireframes (Balsamiq and POP app) and finally the graphic layout through Proto Io.

User Flow


Characters design